Personal Skills for Professional Excellence
6 hours
Through surveys of the real estate commissions, professional standards committees, and national media the conclusion is the same: the real estate industry has become “rude.” Vendors, such as lenders and inspection companies are complaining about the demanding agents. Real estate schools are commenting about the rudeness of the students. And the consumer…is fed up! Over 50% complaints filed with the commissions nationally can’t be heard by the Commission, because there is no violation of license law…just a violation of manners. Through focus groups of consumers, Realtors, and vendors the author has addressed the most pressing issues through this “real estate business etiquette” course. By focusing on the problems, we can try to correct the most pressing issues: dress, communication, honest and sincere service, civility in the workplace (taking criticism, apologies, and compliments) and treating others with respect. This course has been approved for one elective credit toward the CRS designation.
Exceeding the Expectations of the Seller
6 hours
Clearly the seller has complained for years about not ever hearing from their agent…until it’s time to renew the listing! However, most real estate agents have gotten the message “communication is the key.” In a survey of Home Sellers, the list of “expectations” of the seller don’t seem out of the ordinary. However, meeting their expectations is one thing…Exceeding them is what makes the agent a “true professional.” From the prelisting package, the marketing process, and the servicing of the listing this course provides insights on how to go that extra mile…to exceed the seller’s expectations.
Exceeding the Expectations of the Buyer
6 hours
Buyer Agency has brought awareness to “needs of the buyer” in the transaction. Without a buyer…there is no sale! The agents are “competing” for the good buyers across America. However, buyers are being selective when they chose the buyer’s agent. There is a difference between the buyer that works with the first agent they meet, and the buyer who seeks out an agent to help them with the purchase of their home! Buyer’s agents who want to work with sincere buyers will appreciate the manner in which this course is presented. Marcie was one of the co-authors of the ABR designation course…and has taken this program to the “accelerated buyer agency” level. A dynamic presentation with great tools that will guarantee a fabulous experience for both the agent and the buyer!
Insights: Connecting with the Multicultural Clients
6 hours
Why pay attention to the new immigrant/multi-cultural clients? Why not just refer them to agents who are of the same nationality as the buyer or seller? The answer is easy…within years you will be out of business and it’s against the law to discriminate! Most agents tell us that they are afraid they will not be able to serve the needs of the buyers and sellers that they don’t understand…and who may not understand the home buying/selling process in the United States. There have been many courses developed to aid the agents understand the different cultures. This course concentrates on behavior styles and communication of all cultures-including yours. The cultural values of each person guides their behavior. The key to understanding other cultures comes in understanding their values. Cultural Values Assessments, Comparisons, Definitions will be covered in detail. A test to access your task/relationship values will lead you to understand the power distance and communication context. After this course, you’ll clearly be able to adapt and connect with your multicultural clients.
Risk Management for the Residential Specialist
6 hours
Errors and Omissions companies are all endorsing the concept of improved risk management in the transaction. If there were clear cut systems in place for each part of the transaction, and followed by the agents and brokerage companies, there would be far less cases pursued by the consumer against the agent. The Legal Scan which is provided by NAR identifies the most common causes of lawsuits and also anticipates the areas of needed education for the future. This course will be a “living and changing” course to meet the needs of the real estate transaction. Risk Management for the Residential Specialist is written with the assistance of court cases and cases from the E and O companies.
